Thursday, June 28, 2012

I'm hooked on this..

re: Jim Fortin's persuasion training..

I have been reviewing the Zero Effort coaching series from Jim Fortin.  It's just a fraction of what he teaches on his membership site, but I wanted to share another session with you today.

I only recommend a handful of learning sites.  Mainly because I know no matter how good they are, most people just won't put enough time into them.

However, since Jim structures his lessons into bite-sized videos... it is pretty easy to watch and absorb the content.

Check out "Day 5" from the Zero Effort series below.  If you like it, you can find out more or join the site by going here:

Thursday, June 21, 2012

Almost persuasive?

re: Another delicious sample from Jim Fortin

The more I get into the exceptional training membership site from Jim Fortin, the more enthusiastic I become about promoting it to others.

Regardless of whether you own your own business or work for someone else, learning Jim's persuasion and influence techniques will help you achieve new levels of confidence and success.

Here's just a tiny sample of the kinds of things you will love learning as a member of the Mind Authority Network..

After you've watched the video (and there are a couple more in the archives of this blog as well)

Go to  to learn more.

Monday, June 18, 2012

Smart guy or gal?

re: surprised by this...


Several months ago, I introduced my list of smart people to the SMARTGUY directory. 

A free listing, Smart Guy helps small, local businesses gain some traction in the world of search engine optimization.

Smart Guy also offers loads of marketing tips and tactics and free webinars to help Smart Guy members do everything from barter their goods and services to advertise on mobile networks.

They also offer an upgraded service that allows you to enhance your search engine results, and do article and video marketing.  The upgrade also ensures that your business will be included in the directory under its chosen category. (categories are limited to 3 members, with paid members having priority)

Smart Guy, unlike other free online directories, is actually attempting to create a real community and is likely to become an excellent source of local leads for small businesses.

Each category of business is strictly limited to 3, so reserve your place now by going to:

Friday, June 15, 2012

Barbecued Food for Thought for the Weekend

SPECIAL GUEST BLOGGER- My friend Teresa...

by Teresa Kuhn, JD, RFC, CSA

Lots of great information floating around on the internet and over the air.

I have sussed out some of the best stuff for you to enjoy over the weekend..

You can thank me later...when the swelling in your brain subsides after its rare exposure to

Truth hurts.. but it makes you smarter and you'll look better in a black cocktail dress.

The Geeks Don't Want No GREEKS

Europe is in flux right now and you can bet your moussaka that they are getting ready to show Greece the door...

The Daily Reckoning weighs in on just why this is happening and why it's important to everyone.

Telling It Like It Is- Kerry Lutz and Yours Truly

Did you catch my recent interview with Kerry Lutz of the Financial Survival Network?
Not trying to toot my own horn here (well, I am but I have to say that so I sound humble)
Kerry and I lifted the lid off the steaming pot of half-boiled lies dished out by Wall Street, politicians, mainstream media monkeys... and other evil-doers.

Listen now and free your mind...

 Don't Take Any Wooden Nickels.. Examining the Seamy Underbelly of Currency Debasement

 Joel Bowman takes the looter class to task for their "shaving" ways..

The Sound of the Other Shoe Dropping- College Loans

It's lurking around like that nasty great-aunt with dragon breath who always wants to kiss you or pinch your cheek... Namely, the college debt crisis.  It's coming to a head and it's gonna get nasty.. 

Here's a couple of interesting takes on Edumageddon:

A 17 Year-Old Weighs In On The Value of A College Education

Thursday, June 14, 2012

Best Persuasion and Influence Training Ariound

re: Just a taste of the kind of training you will get as a member of Mind Authority Network with Jim Fortin

by Tammy de Leeuw
The Grouchy Marketing Lady

Jim Fortin maintains that, unless you are a world class athlete...

The only thing in life for which you will get paid is your ability to PERSUADE AND INFLUENCE.

Learning to be a better persuader can help you:

1. Become better at crafting marketing messages that draw people to your product or service
2. Close more sales with less effort
3. Be a more successful communicator
3. Improve your social life and interpersonal skills
4. Parent without as much hassle
5. Attract a better class of affiliate or joint venture partner

...and a whole lot more

Jim recently launched what I think is the best influence, persuasion, and sales training I have ever seen.
(and I see a LOT of programs every year!)

At $28 a month and with new, fresh content being added weekly, The Mind Authority Network gives you all the tools you need  to improve your sales and marketing.

I wanted you to get a taste of the kind of training Jim has on the site (there's TONS more like this, folks!)

When you discover how powerful and easy to learn this material is...

I know you will want to have it for yourself.

Watch the videos, then go to

ZES 19: Moving away and toward

ZES #23: Mirroring: Absolutely Vital

Tuesday, June 12, 2012

Helping Others Market Your Product or Service...

re: why YOU want to take the time to do this...

by Tammy de Leeuw
The Grouchy Marketing Lady

One of the best things anyone who is involved in selling a product or service can do is to build up a loyal base of devoted "evangelists"; people who will sell for you without even having to be asked.

These are the people who are "checking in" on their cell phones when they visit your place of business, tweeting about their last visit with you, or posting a photo of one of your events on Facebook.  They are the folks who drag their friends and family members over to meet you, pass out your business cards, and refer you every chance they get.

We could all use a LOT more of these people in our lives...

Obviously, the first way to get a stable of raving fans is to create a product, service, or customer experience that over-delivers on value or is truly unique or cutting edge.

Beyond this, however, you need to work at making it easy for others to sing your praises.

For example, if you want people to post YOUR content on THEIR websites and social media pages, make it easy and hassle-free for them to do so.

Royal Metals' target market is financial services people who want to offer their clients precious metals,

Instead of just leaving their advisors to their own devices when it comes to marketing this service, Royal has started producing what is sometimes called "collateral."

This collateral includes recorded webinars, videos, newsletters, articles, email templates, etc.
Below is an example of a video produced by Royal for its' agents that they can customize and add to their existing websites.

Here are some other easy-to-do things you can implement to help others get the word out about you: 

1. Write some posting templates that your raving fans can use to post to Twitter, Facebook, or Linked
    Sometimes the only reason your business isn't being mentioned in the conversation is that your clients just
    aren't sure what to say.  Make it easy for them to talk you up.

2.  Send a digital or physical newsletter?  In every issue, be sure to encourage your subscribers to
     PASS IT ON to friends, co-workers, or neighbors.

3. When someone compliments your product and service, hand them a card that explains how to write a
    good review on YELP or or other review site.

4. Have a Facebook page?  Make sure you list the URL on every piece of correspondence you send out.
    Offer an incentive for LIKING your page or for the best comment on the page, etc.

5. If you rely on written referrals, draft up some well-written templates for your clients to use when
    referring you to their friends and family.
    Explain exactly how you WANT and NEED to be introduced.  Don't assume people know how
    to write good referral letters... they generally don't.

6. When you sponsor or attend an event, don't forget to ask your good customers to get the word out
    via their mobile phone and social media accounts.
    I am always surprised at how many businesses have special events
    and don't even ask their databases for help in promoting them.

7. Be sure to find out if your clients and customers have their own Facebook business pages
    and LIKE THEM.  
   When you reach out to support your clients' social media efforts, they more often than not, reciprocate.

8. In a similar vein, when you patronize the businesses of your clients,
    be sure to write a positive YELP review and post it.  This creates valuable goodwill and makes it more likely that they will do the same for

9. Make recommendations on Linked In.  Locate your favorite customers on Linked In and write
    a good,helpful recommendation for them.
   Just as with YELP, the goodwill created ensures that they are likely to write a good recommendation
   for YOU.

10. Engage and ask. You have not because you ask not.  Don't automatically assume that clients who are
      thrilled with your service are going to Tweet about it... or YELP it.. They generally won't unless you
      let them know how to do it... and make it easy for them to do so. 

Thursday, June 7, 2012

Becoming "LinkedINfluential...

re: can social media TRULY help you grow your business?

by Tammy de Leeuw
The Grouchy Marketing Lady

If you're like most business owners and professionals... you have attempted (at least half-heartedly) to figure out the secrets of using Linked In to connect with decision makers... to grow your marketing list, find great joint venture partners, etc.

You may have even gone through the motions of  putting up a profile, photo, or even a couple of posts.. but you really didn't understand how this was possibly going to help you get more business, land your dream job, or increase your referrals, etc.

If this has been your experience, then you need to make plans now to attend this free webinar with Linked In expert Lewis Howes.

I'm not going to tell you how insightful, practical, and content-rich Lewis Howes' Linked Influence is..

Instead, I want you to get a little taste of it yourself by attending a short webinar on Thursday, June 7 or Friday, June 8.

And, if you can't make either of those dates.. check back after June 8 at  and you will be able to register for future replays and live sessions.


Tuesday, June 5, 2012

American Dream- Royal Metals Group Marketing Video

re: Royal Metals Group- for Financial Advisors, CPA's, Insurance Agents

Many of you have asked about Royal Metals Group's program for financial advisors and agents,
wondering whether or not they actually provide marketing materials.

Royal just produced this informative video for agents to use on their blogs, websites, and in video
emails.  I think it is exceptional, especially for those of you in the senior market.

And, Royal can also customize it for you so all your contact information appears in the video.

So, watch the video and then contact Tyler Bosworth at Royal to find out how you can become a
trusted source of precious metals for your clients and customers.