Wednesday, September 7, 2016

Bring a bit of "FRESH" to your event and seminar lineups...

re; have an eventful 2017

by Tammy de Leeuw

If you are an advisor, CPA, insurance agent, etc.. you probably feel pretty hamstrung with the weight of new and old regulatory issues hanging over your head.  Add to that increased IRS scrutiny of just about every tax solution you offer your clients and it's enough to make advisors want to walk away from even very lucrative practices.

For most of you, having to send in every marketing piece you create- from seminar slides to envelopes to articles and photos, is a huge (and often totally unnecessary) pain.

So... what else can you do, right now, to put yourself in contact with more of the kinds of prospects for whom you can provide solutions?

It's the same thing I have been telling you for years-- EVENT MARKETING.   

There's a lot to love about event marketing, including:

1, If done properly, it is almost always free of compliance issues.
2. Even though it's a lot of work- it can be a lot of fun.
3. Events can help you achieve "good citizen" status by allowing you to give back to your community.
4. Producing or sponsoring events can help you raise awareness of, and funds for, your favorite non-profit.
5, Events can reduce your cost of qualified leads substantially.
6. Many events can be done for a third less than a typical dinner seminar.

Three event types that can make you stand out from the competition

1."Green events"  These include electronic waste disposal days, "SHREDDER" parties, dump days, fire prevention, water conservation, etc.
2. Fundraisers- benefit popular local charities and non-profits.  Examples:  raising money for the local high school cheerleading squads or sports teams, scouts, youth programs, new libraries, etc.
3. Health-related events.   Free screenings (blood pressure, diabetes, etc,)  womens' health events, nutrition and fitness presentations, Alzheimer's information, etc.

All of these events do require planning and lots of advertising and PR to ensure attendance and success.  I am often amazed at how little thought event planners put into the most challenging aspect of event marketing: getting butts in the seats.   It seems sometimes that more thought goes into deciding what music to play than in performing the crucial tasks necessary to ensure a great turnout.

Another often-neglected task associated with events is data collection.  If you want to succeed with event marketing, you MUST have a method by which you are able to collect data for use in later marketing.  Having 3,000 people at your event does you little good if you can't get in touch with those people later.  Remember, the primary reason for doing this is to grow your list.

Soon, I will be providing you with insider secrets on event marketing and other stealth marketing tactics designed to free you from compliance hell and help you grow your database.

If you'd like to be part of this unique mastermind, make a reservation now at:

Tuesday, August 30, 2016

Asset Protection In Uncertain Times

by Tammy de Leeuw

If you're a financial advisor or insurance agent who is looking for a new topic you can use to capture the attention of prospects and clients..

Or, you are a business owner with valuable assets that are in danger of being lost due to lawsuits, divorce proceedings, tax issues, civil asset forfeiture, or bankruptcy...

Then you need to download this free Ebook from asset protection specialist Ryan Fowler.
This book will give you great insights into why everyone who owns anything valuable such as land, a home, cars, collectibles, etc, needs to properly protect those items.

You'll learn how to do this.. and more,.

When you finish reading this book, you'll also want to contact Ryan and set up a time to talk about how you can use asset protecting planning to sell more life insurance or annuity products.

Get the download now and BE SURE to put your correct information so Ryan can set up a free consultation with you.

Monday, August 22, 2016

re: fast and easy ways to jump on the smart phone marketing bandwagon...

I made a short video to help you explore ways you can add the power of smart phone marketing to your business and gain more clients, faster.

Check it out here:

Monday, June 27, 2016

Highlight from the Cannabis Business Summit and Expo: Sage Analytics: New Device to Determine Cannabis Potency

Last week, I had a chance to learn more about how medical cannabis has gone high tech.  As more states begin to legalize cannabis (aka "marijuana") a new crop of entrepreneurs is arising.

Medical marijuana is an emerging industry in need of specialists in fields such as chemistry, biology, horticulture, sales, marketing and.. yes, even financial services and insurance.

Below is a clip from one of the dozens of high tech vendors I met at the conference.

Thursday, June 9, 2016

Webinar Replay: An Easy and Inexpensive Way To Gain A Mobile Marketing Presence

re:  We had a great webinar this morning!

Here is the recording of the #Cardsite webinar I had featuring creator Adam Taylor.    If you watch it and act TODAY before midnight Pacific time (June 9, 2016)- you can still access the special pricing.

For the cost, this is hands down one of the cheapest ways to get a functional, custom mobile site for your business, attached to a very cool digital business cards.  You can see my card in action by going here:

Tuesday, May 31, 2016

What is "predictable irrationality" and why is it so critical to your marketing?

This video is a few years old, but its' principles are even more applicable in today's weird world.
Watch it if you want to learn exactly how to tailor your marketing to tap into the way people really think.

Also, check our next webinar on June 9th.  More information here: