Tuesday, May 29, 2012

Persuasion=Power- Webinar

Friday, May 18, 2012

Business owners....you are invited!

re: join us for a special webinar on May 23rd

If you or someone you know owns a business... or is a self-employed professional, then you need to make
plans to attend my next webinar with my special guest presenter, Jim Fortin.

If you've been struggling to grow your brick and mortar or online business the right way,,, without becoming pushy or seeming desperate...

If you've been wanting to attract a better kind of prospect...

Or motivate more people to become paying customers...

Then you don't want to miss this special webinar with certified hypnotist, author, corporate trainer, and Neurospersuasion(tm) founder Jim Fortin.

Jim has consistently been one of my most popular webinar presenters attracting well over 2,000 people  in five webinars and getting lots of kudos from attendees.

Many of you have attended these webinars and have told me that the information Jim had genuine value for you and your business.

His fluff-free webinars will give attendees actionable steps to take to ensure that they (1) attract more quality prospects and (2) use the language of persuasion that leads to DECISIONS (and more money!)

If you have been wondering how to achieve a higher rate of conversion, sell more to your existing clients

Then join us on Wed. May 23rd  at NOON Pacific, 2PM Central, or 3PM Eastern and learn some techniques you can use today to light your business on fire!   

Go here now and register:


Tuesday, May 15, 2012

Quick Things You Can Do Now to Jumpstart Your Business Marketing

re:easy, inexpensive ways to turbocharge your business marketing

by Tammy de Leeuw
"The Grouchy Marketing Lady"

For my brick and mortar and home-based-business friends, I have put together a short video of things you can do right now (that are CHEAP AND EASY, too!) to help you attract more qualified prospects.

For even more ideas, check out www.protectingyourbiz.com. and be sure to join me on Facebook at www.facebook.com/coffeewithgrouchy.

Monday, May 14, 2012

Awww...Do I HAVE to get in front of the camera?

re: Camera shy?Here's hope...

by Tammy de Leeuw

"The Grouchy Marketing Lady"

If you are like many people... You HATE, loathe,abhor, and despise getting in front of a video camera...

Even a webcam starts you to stuttering and stammering...

Makes your palms sweaty and your heartbeat go all rapid...

Well, for those of you who find yourselves wanting the traffic and ezposure that media delivers, but you don't want to put your mug in front of the camera... I have two ideas:

1. You can use Windows Movie Maker (included on most PC's) or other program to create a multi-media program. Use your own slides and graphics to do a voiceover that can be uploaded to YouTube, Vimeo, Screencast, etc. Check out an example of this below:


Goldmail is an easy, inexpensive program that allows you to do voice-over-visual 
presentations- quickly and efficiently.  Use Goldmail to enhance your emails with a "click me" graphic that leads to your slide show. 

You can use PDF's, documents, JPG and PNG photos... virtually any kind of static media.  While this isn't in a format to upload to Youtube or other video sites, it does let you create and place a player on your own website or blog.

Check out the Goldmail example below:

Friday, May 4, 2012

Take on Takei: The Facebook King With The Mischievous Grin

It's More Than OK to Be Takei...

by Tammy de Leeuw
"Grouchy Marketing Lady"

George Takei has devoted himself to making ME look bad.

Here I am, struggling to get my clients to hit the coveted 1,000 mark on their Facebook pages...

and this dude gets to 1.7 million in short order!

More importantly,  he isn't just racking up huge NUMBERS... he also gets his fans to interact with him in a way that is unparalled.

I haven't seen ANYONE (and I spend a lamentable amount of time on Facebook) who can get as many likes and comments on posts as our friend Sulu.  At age 75, his hipness factor is off the charts and his fans virtually trip over themselves to provide him with content.

And what eclectic content it is, too.  Takei's page boasts everything from movie clips to photos taken with fans at Star Trek conventions, to funny signs to jokes.  Reading the feed, one immediately senses that Takei loves his fans and followers... and they love him too.

Unlike many celebrities and pseudo-celebrities on the internet, George Takei "gets" the social part of social media.  Rather than blocking comments and uploads from fans and followers, Takei encourages them.  He doesn't have to worry too much about reputation management or Facebook spamming, in part because there is a sense of community that has a self-policing effect.  In other words, George's peeps have put up a sort of force field around him and mean, nasty posters are fed to the Klingons.

It's marketing mastery at its' finest, accomplished precisely because marketing is the last thing on George Takei's mind.

Engagement and the Social Media Sensation Known As George Takei 

Mr. Takei is a smart man, so it's a safe bet to believe he knows his social media clout is worth a ton of cash...

Still,  he doesn't seem to really care.

Yes, there IS occasional self-promotion and activism on the site, but it is so cushioned with humor and goodwill that even staunch conservatives can't visit without smiling a time or two.

This is magical, because, when people are laughing and smiling... they are LISTENING... and whether or not they agree with what you have to say, they will at least pause long enough to consider it.

George Takei isn't afraid to shine a spotlight on his weaknesses and foibles, even if we are laughing at his expense.  He isn't afraid to let his fans speak their minds, nor is he ashamed of who he is or of his iconic Star Trek status.

George Takei is both "out" and "OUT THERE" and his warp-speed warpedness and sly self-deprecation is magnetic.

It's the law of attraction-flavored secret sauce that makes his fan page work so very well and shows us all the true potential of Facebook.

Follow George on Facebook:


Follow (PLEASE, lol) Tammy on Facebook: