re:Using Affordable Care Act Publicity to YOUR Advantage
by Tammy de Leeuw
The Grouchy Marketing Lady
Regardless of what business you are in- whether you are an insurance agent, CPA, financial advisor, direct sales company owner, or other small business owner...
There is nothing that can generate quality leads faster and for less money than live speaking engagements.
Unfortunately, there is a lot of competition for the best gigs. The venues which attract ideal demographics for your business are likely in very high demand.
In order to land those plum engagements, and become recognized as an authority in your local area, you need to be speaking about something slightly controversial, different, exciting.. You need to tap into what people are talking about around the water cooler, at lunch, and with their friends.
I think the perfect subject matter for a 15-20 minute talk has to be the Affordable Care Act (also known as "Obamacare."
In the months leading up to its' full implementation in January, 2014, Obamacare is bound to be one of the most discussed topics in the United States. Already the Obama administration has kicked off a massive public relations campaign.
You can benefit from this campaign. Check out this webinar with my friend and mentor Rick Liuag, a businessman who is regularly getting 30-40 leads a week for his business by taking about the Affordable Care Act. (and doing it the right way!)
File under: "Obamacare," Obamacare-exchanges, impact of obamacare-businesses, impact of OBamacare-individuals, how-get-leads-obamacare, obamacare-insurance, find-obamacare-providers