Finding the Prospecting Needle In the LinkedIn Haystack.
When we did our 2013 Sales & LinkedIn survey, lots of people shared their thoughts and strategies about how they were using LinkedIn. I love what Paul Meyers had to say:
"I use Linkedin as a surgical tool when I need to ferret out a very specific individual decision maker within an organization – the guy who holds the purse strings. Since their staff is well trained to keep annoying sales guys away, LinkedIn helps me find them."
Here are 5 ways your colleagues use LinkedIn for prospecting. Hopefully it'll give you some fresh ideas you can use today!
1. Find Surprise Opportunities | Mike Osterhaudt
"I search for companies in the "people" field. This gives me a list of people who work or have worked in that company. I then narrow it by location and job description.
Then, I also look where people have worked before they were at their current job. By doing this, I’ve found many other companies (who are now my customers) that I didn’t even know existed before."
(see the rest here:http://www.jillkonrath.com/sales-blog/bid/144640/5-Ways-To-Use-LinkedIn-For-Prospectinghttp://www.jillkonrath.com/sales-blog/bid/144640/5-Ways-To-Use-LinkedIn-For-Prospecting)