What is "predictable irrationality" and why is it so critical to your marketing?

This video is a few years old, but its' principles are even more applicable in today's weird world.
Watch it if you want to learn exactly how to tailor your marketing to tap into the way people really think.

Also, check our next webinar on June 9th.  More information here:

https://attendee.gotowebinar.com/register/3960919545773680132