re: if you don't build it...they will never come
by Tammy de Leeuw
Button Pusher @ The Marketing Blend-O-Matic
Stop telling me it's hard to find new clients...
That your emails aren't working anymore...
That you spent $4,000 for a mailer and NOTHING HAPPENED...
Because I know that some of you are just sitting around waiting for things to happen...
Instead of making phone calls, knocking on doors..
You know,... being
active.
Here are three things that some insurance agent friends of mine are doing RIGHT NOW that are working to attract and RETAIN clients.
1. Providing great content. My friend Teresa Kuhn has a great website, blog and
radio show that all serve to make her more interesting to potential clients.
Teresa has managed to book some of today's most intriguing and controversial thought leaders as guests on her show. For example, forecaster Harry Dent was on the show to give his financial predictions for 2014- GREAT STUFF!
Our mutual affiliate,
Heath Frantzen, is producing lots of
quality reports for the agents who work with him. His site at
www.deltabusinessservices.com has lots of resources for people looking to sell businesses.
2.
Finding ways to use mobile marketing and other emerging technologies. Rick Liuag, an insurance agent from Corona, California finally discovered a way for financial professionals to hop on the mobile advertising train and use it to reach more people.
Check out the merchant video here:
You can down the app for free if you have a smartphone. Check it out for yourself here:
http://www.paid2save.com/tammydeleeuw
You can hear Rick talk about how he uses mobile marketing to get more clients:
Dial In
Listen to your
recorded conference
from the phone
Dial:
(559) 726-1099
Access code: 183341
"Most recent
recording"
And here is the MERCHANT video
http://vimeo.com/8529687
3.
Keep doing live events, just do them smarter. Gary Boatman, CFP, a financial and tax planner in Pennsylvania, has built his own event center and fills it with locals who want to learn about everything from Obamacare to social security to becoming their own finance companies. Gary is doing everything right to ensure these events are successful and that people in his area are talking about him and what he does.
http://newsletter.gbins.biz/
The important thing to remember about all these success stories is that all these advisors chose something that worked well with their own values, work ethics, and personalities.
When you find something that resonates with you, don't be a wallflower. DO IT! Your customers need what you have to offer, but they have to find you first.
