re: short slide show with some tips on using Linked In groups
Linked In can be an amazing tool for connecting with the right kinds of clients.
If you want to maximize its' effectiveness, I can't recommend LINKEDINFLUENCE
enough. If you get this course and USE it, you WILL become an expert at
using Linked In to get the kinds of clients your business wants and needs.
Check it out here:
20% of your "blended" marketing produces 80% of your results. Get it right or be forever lost in the clutter...
Monday, January 19, 2015
Monday, January 12, 2015
One of my all time favorite marketing videos... Great job NAID!
re: promotional videos don't need to be dull and lifeless...
Monday, September 22, 2014
Turning A Sow's Ear Into Creamy Risotto
re: Bay Area Restaurant takes on Yelp -It's Gone International!
by Tammy de Leeuw
If you haven't been keeping up with the ongoing saga of the San Francisco Bay area restaurant who decided to take on the suspect business practices of review mega-site, Yelp, then you are missing a textbook lesson in how to use negative press in your favor and make the haters pay.
Botto Italian Bistro owners claim they were being harassed by Yelp salespeople up fifteen times a week, urging them to buy advertising. The one time they did so, they noticed an upward trend in positive reviews. As soon as they stopped advertising, however, there was an obvious decline in their rating, with positive reviews being hidden or pushed to the bottom.
This is not the first time I have heard these types of complaints from merchants, many of whom never asked to be on Yelp in the first place.
Despite the fact that courts have consistently said that the practice of skewing reviews in this manner, while it may somewhat despicable, is not illegal, Yelp continues to publicly deny that reviews are rigged relative to advertising reviews.
The reason for this denial, of course, is to maintain the illusion of legitimacy and impartiality that is required if you want merchants to buy advertising on your review site.
Botto, after demanding that Yelp remove their listing (which Yelp refused to do) came up with a unique idea: offer patrons and would-be patrons a 25% discount for writing BAD reviews. In fact, the owners stated that they want to be the worst-reviewed restaurant in the entire Bay Area/
This proved positively brilliant, as news outlet after news outlet, some from as far away as Europe and Australia, got in on the act and pushed Botto's review page to viral status.
I can't wait to go there soon and talk to the owners. In the meantime, I wrote my own "preview."
Check out the "Best of Botto" at the bottom of the page.
http://www.yelp.com/biz/botto-italian-bistro-richmond-3?hrid=8XmKxo4MmowayIEwHWrdnw#src:self
Best of Botto Reviews (you should definitely read all of them when you have a chance)
Here are just a few samples of the best bad reviews any restaurant has ever gotten...on purpose.
From Noah M. in North Carolina
by Tammy de Leeuw
If you haven't been keeping up with the ongoing saga of the San Francisco Bay area restaurant who decided to take on the suspect business practices of review mega-site, Yelp, then you are missing a textbook lesson in how to use negative press in your favor and make the haters pay.
Botto Italian Bistro owners claim they were being harassed by Yelp salespeople up fifteen times a week, urging them to buy advertising. The one time they did so, they noticed an upward trend in positive reviews. As soon as they stopped advertising, however, there was an obvious decline in their rating, with positive reviews being hidden or pushed to the bottom.
This is not the first time I have heard these types of complaints from merchants, many of whom never asked to be on Yelp in the first place.
Despite the fact that courts have consistently said that the practice of skewing reviews in this manner, while it may somewhat despicable, is not illegal, Yelp continues to publicly deny that reviews are rigged relative to advertising reviews.
The reason for this denial, of course, is to maintain the illusion of legitimacy and impartiality that is required if you want merchants to buy advertising on your review site.
Botto, after demanding that Yelp remove their listing (which Yelp refused to do) came up with a unique idea: offer patrons and would-be patrons a 25% discount for writing BAD reviews. In fact, the owners stated that they want to be the worst-reviewed restaurant in the entire Bay Area/
This proved positively brilliant, as news outlet after news outlet, some from as far away as Europe and Australia, got in on the act and pushed Botto's review page to viral status.
I can't wait to go there soon and talk to the owners. In the meantime, I wrote my own "preview."
Check out the "Best of Botto" at the bottom of the page.
http://www.yelp.com/biz/botto-italian-bistro-richmond-3?hrid=8XmKxo4MmowayIEwHWrdnw#src:self
Best of Botto Reviews (you should definitely read all of them when you have a chance)
Here are just a few samples of the best bad reviews any restaurant has ever gotten...on purpose.
From Noah M. in North Carolina
Wednesday, August 27, 2014
Saturday, August 23, 2014
So, what IS this annuity lead service anyway?
re: insider secrets that work better... when you have QUALITY LEADS
Ever wonder why most advisors fail miserably when working leads... even good leads?
Scott Brooks of Rollover Coach gives you some real tips from advisors and agents who have learned the art of working leads and are profiting handsomely.
Check it out
If you like what you see, you can hear more about Scott's program here.
To Listen to the recorded conference call: Dial - (559) 726-1099 Enter Access Code - 183341#
When they ask for an ID # just wait for the "most recent recording"option and hit #
To get the paperwork, either call me at 925-776-4368 or go to this link to download
http://www.mediafire.com/view/5rxf5t2djy8z7ud/Scottbrooksleadprogram.pdf
Questions specific to your area of the country or practice? email scott@rollovercoach.com
File under: annuity-leads, high-quality-annuity-leads, leads-for-insurance-agents, best-annuity-leads, how-work-leads, best-ways-work-annuity-leads, find-better-annuity-leads, rollover-coach-leads, how-sell-annuities, senior-leads, retiree-leads, best-source-annuity-leads.
Ever wonder why most advisors fail miserably when working leads... even good leads?
Scott Brooks of Rollover Coach gives you some real tips from advisors and agents who have learned the art of working leads and are profiting handsomely.
Check it out
If you like what you see, you can hear more about Scott's program here.
To Listen to the recorded conference call: Dial - (559) 726-1099 Enter Access Code - 183341#
When they ask for an ID # just wait for the "most recent recording"option and hit #
To get the paperwork, either call me at 925-776-4368 or go to this link to download
http://www.mediafire.com/view/5rxf5t2djy8z7ud/Scottbrooksleadprogram.pdf
Questions specific to your area of the country or practice? email scott@rollovercoach.com
File under: annuity-leads, high-quality-annuity-leads, leads-for-insurance-agents, best-annuity-leads, how-work-leads, best-ways-work-annuity-leads, find-better-annuity-leads, rollover-coach-leads, how-sell-annuities, senior-leads, retiree-leads, best-source-annuity-leads.
Thursday, August 14, 2014
Nothing Works...Unless YOU Do
re: the whine zone... (aka: "Nothing Works Unless YOU Do)
by Tammy de Leeuw
The Grouchy Marketing Lady
Over the past 10 (count 'em!) years, I have devoted myself to finding effective, simple, and inexpensive ways for small business owners, solo professionals, and entrepreneurs to market themselves.
I have done countless webinars and teleseminars, written books and free reports, introduced you to experts in fields ranging from video production to persuasion to phone selling to social media.
A few of you (thank God) "get it."
Just last week, I got a call from an advisor thanking me for showing him a better way to get the data at a small meeting he hosted for local business owners. He spoke to 40 company executives and.. got 40 complete and accurate data cards returned. For you numerically-challenged folks, that's a 100% success rate!
For all of these ten years, I have made a concerted effort to disabuse you of the notion that there is or ever was, a magic lead bullet that ensures that you will get stellar results each time you try a marketing initiative.
Guess what? Marketing is work. Finding what speaks to your niche best is work. Learning about new technologies and methodologies is WORK. Researching all this has been a lot of work for me.
So when some of you make a half-hearted stab at implementing real changes to your marketing strategy, and you whine about lack of results, I am face-palmingly frustrated.
Now, I do realize that some of you have had your chains yanked by hucksters promising you unlimited rainbows with endless pots of cash and golden-horned unicorns strutting around.
Perhaps you spent money on something that didn't work...because it was NEVER going to work.
However, the ideas I present here and on the webinars are based on solid blended marketing techniques that have been used successfully by thousands of business owners, just like you.
Why they work for some and not for others isn't much of a mystery when you think about it.
Sometimes, there are geographical constraints, meaning that what plays well in Boston or New York might not play at all in Des Moines, and vice-versa.
More often, however, it is simply lack of implementation and proper follow-up that generates poor results. Sloth with an added dash of cheapskate is a sure-fire recipe for (at the very best) "MEH" results.
I get it, I get it. There are budgetary issues. I know these well. I have them all the time. My daughter insists the word "entrepreneur" means BROKE in French. For some of you, though, broke is just another excuse to avoid doing anything.
How do I know this? Because I have handed you a way to both advertise AND attract business owner clients AND make a little bit of cash as well.
And only a few very smart people who see the potential have done it so far. (by the way, a couple of THOSE people have already met some brand new qualified prospects.)
That's why I encourage you, if you do nothing else this week, download the Paid2Save app.
Use code 90435 to access the app and be sure to register. You won't get spam, you don't have to give up your firstborn child, your phone won't get a virus, etc.
This is totally free on either GOOGLE PLAY or the Apple App store. As the network grows, you can use the app to save at the over 9,000 major retailers who will be onboarded in the next few months, or for local merchants, etc.
You can also profit in other ways. So, get the app, play with it, and check out the resources on thsi page to learn how to use it to make money, save money, and meet new people.
PS: The Little Old Man From Pasadena. One of my associates in Southern California recently signed up the Pasadena Chamber of Commerce (1,500 plus members!) If you don't think he is going to wind up with a lot of money from helping the chamber members, you are nuts.
File under: What-is-paid2-save?, best-smartphone-apps, #groupon, save-money-online, mobile-coupon-apps, mobile-marketing, #mobilemarketing, #findoutmorenow, mobile-marketing-offline-businesses
by Tammy de Leeuw
The Grouchy Marketing Lady
Over the past 10 (count 'em!) years, I have devoted myself to finding effective, simple, and inexpensive ways for small business owners, solo professionals, and entrepreneurs to market themselves.
I have done countless webinars and teleseminars, written books and free reports, introduced you to experts in fields ranging from video production to persuasion to phone selling to social media.
A few of you (thank God) "get it."
Just last week, I got a call from an advisor thanking me for showing him a better way to get the data at a small meeting he hosted for local business owners. He spoke to 40 company executives and.. got 40 complete and accurate data cards returned. For you numerically-challenged folks, that's a 100% success rate!
For all of these ten years, I have made a concerted effort to disabuse you of the notion that there is or ever was, a magic lead bullet that ensures that you will get stellar results each time you try a marketing initiative.
Guess what? Marketing is work. Finding what speaks to your niche best is work. Learning about new technologies and methodologies is WORK. Researching all this has been a lot of work for me.
So when some of you make a half-hearted stab at implementing real changes to your marketing strategy, and you whine about lack of results, I am face-palmingly frustrated.
Now, I do realize that some of you have had your chains yanked by hucksters promising you unlimited rainbows with endless pots of cash and golden-horned unicorns strutting around.
Perhaps you spent money on something that didn't work...because it was NEVER going to work.
However, the ideas I present here and on the webinars are based on solid blended marketing techniques that have been used successfully by thousands of business owners, just like you.
Why they work for some and not for others isn't much of a mystery when you think about it.
Sometimes, there are geographical constraints, meaning that what plays well in Boston or New York might not play at all in Des Moines, and vice-versa.
More often, however, it is simply lack of implementation and proper follow-up that generates poor results. Sloth with an added dash of cheapskate is a sure-fire recipe for (at the very best) "MEH" results.
I get it, I get it. There are budgetary issues. I know these well. I have them all the time. My daughter insists the word "entrepreneur" means BROKE in French. For some of you, though, broke is just another excuse to avoid doing anything.
How do I know this? Because I have handed you a way to both advertise AND attract business owner clients AND make a little bit of cash as well.
And only a few very smart people who see the potential have done it so far. (by the way, a couple of THOSE people have already met some brand new qualified prospects.)
That's why I encourage you, if you do nothing else this week, download the Paid2Save app.
Use code 90435 to access the app and be sure to register. You won't get spam, you don't have to give up your firstborn child, your phone won't get a virus, etc.
This is totally free on either GOOGLE PLAY or the Apple App store. As the network grows, you can use the app to save at the over 9,000 major retailers who will be onboarded in the next few months, or for local merchants, etc.
You can also profit in other ways. So, get the app, play with it, and check out the resources on thsi page to learn how to use it to make money, save money, and meet new people.
Paid 2 Save - Three Minute Cartoon from Paid 2 Save on Vimeo.
Learn more at www.paid2save.com/tammydeleeuwPS: The Little Old Man From Pasadena. One of my associates in Southern California recently signed up the Pasadena Chamber of Commerce (1,500 plus members!) If you don't think he is going to wind up with a lot of money from helping the chamber members, you are nuts.
File under: What-is-paid2-save?, best-smartphone-apps, #groupon, save-money-online, mobile-coupon-apps, mobile-marketing, #mobilemarketing, #findoutmorenow, mobile-marketing-offline-businesses
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My wife divorced me. I blame Botto.